Doing business in Spain isn’t just a matter of copy-pasting your Dutch approach. The culture, communication, and expectations are different – and that’s exactly where the opportunity lies. In this blog, we’ll walk you through the key differences between doing business in the Netherlands and Spain, so you’re fully prepared to make your move.

1. Patience vs. Speed

In the Netherlands, efficiency is everything. Quick decisions, clear agreements, and minimal delays. In Spain, things move at a slower pace. Deadlines are more flexible, emails are answered later, and appointments can shift last minute.

What you can do: Plan ahead and build in flexibility. Don’t get frustrated – adapt to the rhythm without compromising your own standards.

2. Relationships before results

Dutch professionals are task-oriented. We want results – preferably yesterday. In Spain, people are relationship-oriented. Trust, connection, and personal contact come first.

What you can do: Invest in getting to know your contacts. Grab a coffee, learn about their background, and build trust. In return, you’ll earn long-term loyalty and stronger collaborations.

3. Communication: Direct vs. Diplomatic

The Dutch are known for their blunt honesty. In Spain, that’s not always appreciated. Communication tends to be more polite and indirect. A ‘no’ might come wrapped in soft language, and criticism is delivered more carefully.

What you can do: Adjust your tone. Be respectful and polite, even when being clear. Indirect doesn’t mean vague – it just requires more sensitivity and emotional intelligence.

4. Hierarchy and Decision-Making

Dutch businesses tend to be flat. Everyone contributes, and decisions are made together. In Spain, hierarchy plays a bigger role. Decisions are made at the top, and authority is respected.

What you can do: Understand and respect formal roles. Approach decision-makers directly – but courteously – and don’t expect group consensus at every stage.

5. Practical steps when settling in

If you’re relocating your business from the Netherlands to Spain, you’ll encounter administrative differences. Think NIE numbers, registering with the Hacienda (tax office), and opening a Spanish business bank account.

What you can do: Get the right guidance. A local partner like Match Better Valencia can help you navigate the process, connect with the right professionals, and set everything up – so you can focus on growing your business.

Difference is not a barrier – it’s a gateway

Understanding the difference between Dutch and Spanish business culture gives you a serious head start. Adaptability builds bridges – and that’s the real key to success when doing business in Spain.

📩 Thinking about starting your business in Spain? Match Better Valencia helps you every step of the way. Let’s connect!